
Walkie Talkie: Confidential design case study
IUOVA'S Process
Problem - Statement
"To redesign the outer shell to enhance tactile communication and user identification while creating a distinct, recognizable product identity through a cohesive design language. The redesign shall preserve the existing internal component layout and ensure manufacturing feasibility."

Weak design language reduces brand recognition.
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Generic design lacks refinement.
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Limited scalability across materials.
Ideate
How can A contemporary electric iron support multiple variants on a single platform
The ideation phase explored multiple concepts to define a distinctive, ergonomic, and modern electric iron. Various forms, handle geometries, and control layouts were evaluated to establish a strong brand identity while ensuring user comfort, manufacturability, and a scalable platform for future product variants.



Implement

Design which makes product look premium
"Comfortable use during extended ironing sessions."








Impact
40%
High-strength protective shell for demanding environments.
25%
Optimized grip geometry and control placement enhance comfort during prolonged operation.
30%
Clear tactile differentiation enables quicker identification and operation of controls.
4x
Raised protective bezels help prevent contact with abrasive surfaces.
Designed to establish a timeless product identity that balances operational performance, ergonomics, and manufacturing efficiency.
— IUOVA Design team
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